Xiaomi Reveals Xiaomi 18 Fold, a Wide-Format Rival to Apple’s Expected Foldable iPhone

Xiaomi has unveiled a challenger to Apple’s long-rumored foldable iPhone before the iPhone maker’s expected debut in the segment. The upcoming Xiaomi 18 Fold sports a wide, book-style foldable body, the same general form factor that industry observers widely anticipate for Apple’s first foldable handset.

With the move, Xiaomi joins Huawei and Samsung in offering large-format foldable smartphones, a category the three companies are using to stake out ground ahead of Apple’s entry. Each has already demonstrated or released comparable wide-folding models, making the premium foldable niche one of the most contested fronts in the high-end smartphone market.

Xiaomi’s full launch event for the Xiaomi 18 Fold is scheduled for September 7, two days before Apple’s presentation where the company is expected to introduce its first foldable iPhone. The close timing highlights the pressure Chinese handset makers are applying on Apple in the premium tier.

The Xiaomi 18 Fold is positioned squarely against the so-called iPhone Fold, although Apple has not officially confirmed specifications, naming, or launch details for the unreleased device.