Vivian Jenna Wilson appears in Desigual's 'Born to Disobey' campaign, ridiculing a robot resembling Tesla's Optimus as her public rift with Elon Musk continues.
Elon Musk's transgender daughter, Vivian Jenna Wilson, has appeared in a new advertising campaign for the clothing brand Desigual that mocks her father's company, Tesla. The spot is part of a campaign built around the slogan "Born to Disobey."
In the video, Wilson ridicules a humanoid robot that closely resembles Optimus, the humanoid robot that Tesla is developing. The robot's design and movements appear intended to echo Tesla's much-publicized prototype.
The casting underscores a public feud between Musk and Wilson. Musk has spoken openly about the estrangement and has said in interviews that his daughter is "dead" to him.
The campaign channels that personal conflict into a commercial image, using the robot as a stand-in for Musk's broader technology portfolio. It is one of the most visible ways Wilson has responded to her father's public remarks.
The campaign's "Born to Disobey" theme frames Wilson's appearance as an act of defiance, linking a fashion-brand message to the ongoing family dispute.
https://t.me/business_ua/19606